Acquisition & Marketing
Efficiency, channels, lifetime value, and campaign performance.
Blended ROAS
5.8x
↑3.1%vs prev
Blended CAC
$8.90
↓2.4%vs prev
Total Ad Spend
$42.8K
↑4.5%vs prev
Channel Split (Orders)
- Google1,680 · $86,400
- Meta1,240 · $61,200
- Organic980 · $48,200
- Direct540 · $27,800
- Affiliate372 · $24,800
CAC by Channel (Paid)
LTV / Repeat Revenue
New
58%
$142.1K
Returning
42%
$106.3K
New $142.1KReturning $106.3K
Cohort Retention
Activation → reuse · heatmap cells
| Cohort | Day 1 | Day 7 | Day 30 |
|---|---|---|---|
| Week of Jul 7 | 100% | 42% | 18% |
| Week of Jul 14 | 100% | 45% | 21% |
| Week of Jul 21 | 100% | 39% | 16% |
| Week of Jul 28 | 100% | 47% | 22% |
Campaign / Keyword Performance
Google — sortable by ROAS, spend, revenue
| Campaign / Keyword | ||||
|---|---|---|---|---|
eSIM SEA — Brand commbitz esim | $4,200 | $31,200 | 7.4x | 612 |
Indonesia Travel esim indonesia | $6,800 | $28,400 | 4.2x | 540 |
Vietnam Data Packs vietnam esim data | $5,100 | $24,600 | 4.8x | 468 |
Japan Tourist japan esim | $3,900 | $22,100 | 5.7x | 312 |
Competitor Conquest airalo alternative | $2,800 | $9,800 | 3.5x | 186 |